April 15, 2010

By Orange Aura

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Online Marketing and SEO

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The effectiveness of blog marketing

Blog marketing has become an effective tool to bring your website viewers. It is an important area to grow your business. Why? It is because blogs improve the online experience by adding information in a comfortable way on a website. Blogs have made its way into the realm of marketing and if done correctly, it is a great tool towards the success of your company. A Blog success correlates to content, distribution, and frequency. The most popular blogs have a voice bring personality and keeps the viewers coming back for information.

Some blogs specialize in the whole industry that they are in, reporting on various things occurring in that industry. It stars with everything from competitor news, to industry events, and hot topics that might occur. This approach gives you probably the greatest amount of material to work with thus running out of things to write about doesn’t really happen often. Whether you’re starting out creating a blog on a specific interest you have or adding it to your business, here are a series of questions to ask yourself before implementing a successful blog marketing strategy:

  • What are your goals?
  • What is your social media strategy?
  • What must happen for your customers before you meet your business objectives?
  • What are the key performance indicators that will help you measure the buyer persona’s path towards conversion?
  • Do you have the measurement tools in place to properly monitor and measure for research and to determine the effectiveness of your blog marketing?



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