Questions to ask when designing a website

What a web designer/company needs to know for your website!

When you contact a professional web design company, they will ask you several questions in order to create you a website tailored towards your needs. This is useful to give an organized and directional approach on how you can get a website that you can use, scale, and market properly to your audience. Here’s what we at Orange Aura would like to know:

  • We start by finding out about you (the name of your company and intended website? We would like you to describe your company and describe the concept/product/service your site will provide.) We also need to know the contacts for the website project. If you are a one person start up, it would be just you. But for a larger company, we would like to know the main contacts for the project and their roles.
  • A project cannot start without deadlines. So we like know when you would like to start and when you need the website to be completed and why. (product launch, event, etc) A realistic answer would be helpful in this scenario; answers like I would like to start tomorrow and I need it to be completed today or tomorrow is not realistic. A great designer would like take the time to see what areas you need to focus on for a website and analyze your competition to keep you on top of the market.
  • This is the probably the most commonly thought of question everyone has. How much does a website cost? Websites vary in cost, from a couple hundred dollars to thousands of dollars. And there is a big difference in quality. Website Design is more than just visual and graphics. It’s an analyzed and thought our process to see what functions you need to display your company in the right image. At Orange Aura, we would like to ask you what your budget is for a website. A Budget dictates how much time we can devote to your website. What are you looking to spend to achieve your vision, compete against your competition, and be the dominant player in the market? (i.e. $500, $1000, $5K-10K, $20K, $30K, $40K+)
  • Next, we would like to know what your goals are by asking you to list several main reasons for wanting to develop a new website. What are you business objectives for your website and if you have a current site, what aspects work well and what does not.
  • Our next task is to figure out what audience you are trying to approach. Who’s coming to your site? Describe the different types of visitors to your website in as much detail as possible. How do you think your audience currently perceives your company and the services you offer? What do you imagine people using your site for? What will they want to do there? Why will people choose your site over others? Outline any ideas for features you have for your site. How do these features support your business goals and the goals of your user?
  • Our final goal is to grasp a design concept. If people are coming to your website for the first time, how do you want them to feel about your company? Tell us a bit about your competition (including their website addresses)? What do you think works for them? What doesn’t? Looking beyond you competition, have you seen any sites recently that you’ve liked the visual design of? What did you like about it?
  • Functionality is a key aspect of creative design. Aside from the features we discussed above, what else do you want your site to do? Do you need a software or content management system and what kind? For example, a company intranet, customer interface, website management tools, updatable news, multiple authors)

Knowing all this detail allows your web design company or designer to create you the perfect site for your business.


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