Proper Search Engine Indexing

For billions of users, Google’s search engine is nothing but a very simplistic search box, but behind the scenes, it’s a complicated algorithm and getting increasingly difficult as time goes on. Search engines like Google, Yahoo, and Bing are getting more precise at sorting websites in order to help people find the information they are looking for. In short, search engines are becoming faster with better and more intelligent crawling and indexing systems. Ever wonder whats the best way to maximize on how search engines index? And how you can make sure users find your website?

Visibility of Your Site

Getting website exposure is probably the main concern in all website development and the hardest. You could have the most visually appealing website, but if your website isn’t  indexed properly, you’ll struggle with getting optimal amount of viewers. Some reasons that could be keeping your website from appealing in search results are:

  • Googlebot could not find your site if it was temporarily down when they tried to crawl it, posted after googlebot crawled it
  • If there are not many inbound links from other sites
  • the structure or content of a particular page prevents it from being in the search engine results (dynamic content like flash, JavaScript, or some type of frames have a hard time being indexed in search engines)
  • URLs include frequent redirects

Control your content by using a “robot.txt” file

Every kind of website has different goals. Some websites want certain pages to be visible and some sites needs pages to be hidden. By using the Robots Exclusion Protocol, it allows websites to establish access restrictions. There are some pages that you don’t want to be referenced by search engines like internal logs, or subscription-only content, or pages that won’t be read well by search engine crawlers.

Creating a robot.txt file and placing it in your website will do the trick. All top search engines will follow all the instructions from the robot.txt file.

Working with Meta tags

The second part of the Robots Exclusion Protocol is the robot Meta tags that follow each page on your website. Using Meta tags gives a fine-detailed control of how an individual document is indexed.  Meta Tags can be placed inside the HTML of a page to specify the search engine behavior for that page.

Building a sitemap and its advantages

The next part to a successful search engine indexing for your website would be building a Site map. In order for Google and other search engines to include pages from your website to their index, they need to know the URLs of all those pages. A majority of the time, search bots will find your pages by crawling your website and reading links from one page to locate others, but many times there are sites that have pages that are not linked from anywhere. To overcome this issue, creating a detailed Site map on your site will ensure that the search engine knows it all.

Doing all these tasks for your website will not only improve its efficiency and functionality, but you may start to notice more users finding the right parts of your website. Increasing your traffic!




Discussion

  • Tobias Bledsoe said on June 2, 2010

    Your ideas helped me realize just how much I love affiliate marketing! Thank you and looking forward to more!

    Like or Dislike: Thumb up 0 Thumb down 0




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